by Admin
Posted on 02-03-2023 10:00 AM
Everyone loves an online contest. Well, let’s be honest; most people just like free stuff. You can use this to your advantage in business. Combine the internet’s reach with good online competition software, and the result might be a couple of thousand new leads for your company.
There are plenty of case studies to prove the point. Take dropbox, they used a gamified waiting list to generate huge interest in their product. Sumo meanwhile used competitions to rapidly
grow
their email list. If you’re interested in running an online contest to grow your audience, read on. Here’s our shortlist of the best competition software.
Contest management software is used by businesses to market sweepstakes and competitions that offer rewards and benefits. These products are mainly used by marketing teams for promotional purposes. They allow businesses to engage with existing and potential customers, which helps build a stronger connection with them. Additionally, creating a competition can help reach a wider audience and attract people who hadn’t heard of your business or product before. News of your competition or sweepstakes can spread online or by word of mouth and bring in new participants. This helps increase overall brand awareness. Being able to host competitions through your platform is also a useful tool in that it allows you to capture and store customer data.
Rafflecopter is considered one of the simplest and easiest ways to get your contest running. Solopreneurs use it for its ease and speediness, and big brands use it for its reputable campaigns. You can launch a giveaway in under three minutes, and it’s easy to integrate into your site. Just copy and paste the code and decide where you want to display the widget.
This is what it looks like on your blog for example:
it’s easy to incentivize your contest with one-click integration with all the popular social media platforms. You can provide multiple options for contestants to enter your contest and you can also weight these actions.
Shortstack is a marketing platform for creating contests, quizzes, landing pages, and emails. Encourage sharing on instagram and twitter with hashtag contests, or engage your followers using comment-to-enter competitions. Add forms, videos, and other content directly to any page on your site, or display it in a pop-up. Challenge your visitors with a puzzle or knowledge quiz. Provide instant gratification with spin the reels, scratch and win, and instant win contests. Capture leads using a personality quiz that reveals a shareable result. Follow performance with real-time analytics. Price: free trial for up to 20 entries. Premium plans start at $99 per month.
Here are several steps to take when planning and running a successful instagram contest for your business growth: think about the primary goal of your contest: every effective instagram contest should have a goal, whether you want to attract more followers, increase engagement, or generate leads. Plan participation requirements: instagram users who are interested in being your contest participants should understand what actions they should take to enter your contest. Use a branded hashtag: having a dedicated hashtag for your contest is a great way to spread the word about your giveaway and make it easier to find all participants on the platform.
Like any marketing activity, promoting your competition will have the greatest effect on getting the best results. With your online competition, it’s best to have a range of strategies to promote the competition. Relying on only one method of promotion puts your competition of falling short of expectations. We recommend using a diverse range of channels, including social media, email marketing, ppc advertising and physical advertising. Although this may seem like a lot of advertising in the short term, but in the long run you’re gaining valuable consumer data from the competition. Consider this, you spend money on prizes, legal advice, a microsite, but you get no entries in your competition.